Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Only 6 Percent Of Consumers Don't Trust Consumer Reviews At All

According to consumer review data, a tremendous 19 percent of consumers constantly trust online reviews and never a purchase without reading reviews first.

Source: Statista

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

83% Of All Young Buyers Were Asked To Submit A Review Recently

Of those asked, 80% of consumers did leave a review. Overall, companies have asked 66% of all consumers to post a review on their business.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, concur that it increases their buying confidence.

Businesses use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If A Business Makes An Effort To Solve Problems Quickly And Efficiently, 95% Of Dissatisfied Clients Will Return To A Business

Customers do not anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there is nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated content can do wonders in terms of conversions.

A single review can have a massive influence on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44% boost.

Source: RevLocal

77% Of Customers Would Give A Review If They Were Asked

More than a 35% would do it to advise others about their customer encounter and 24% would probably direct their review to the company itself.

Over a 26% would want to give a review to help other people with their choice making process.

Source: Podium

73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Client reviews make the stats appear more authentic which is what the potential consumers are searching for. Practically a 3rd of consumers say composed reviews are the only function that makes them believe the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

Positive Reviews Motivate 68% Of Customers To Use A Local Business

Considering that the vast bulk of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics position customers' reviews as the most reliable source of recommendations. Online reviews typically bring the very same weight as recommendations from loved ones.

Source: Brightlocal

Because They Want To Purchase A Service Or An Item And Desire To Get The Truth About The Businesses Items And Services, 82% Of Customers Check Out Review Sites.

Users come due to the fact that they have already formed a purchase decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

89% Of Clients Read A Companies Reactions To Reviews

Not only do most clients read the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.

Source: Brightlocal

89% Of Consumers Choose To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile internet browser, folks choose to read reviews on their phones.

Source: Statista

Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270%

User review stats show the purchase probability for an item with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

83 Percent Of Consumers Do Not Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust advertisements select to focus on customers' recommendations online.

Source: Statuslabs

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the basic popularity of a site can just go so far.

Source: Review Trackers

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still require client reviews. There is no way around it. Customers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine