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70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people check out many more reviews to get an idea of how the business is actually doing. Don't depend upon that fact alone.
Source: Brightlocal
98% Of Yelp's Visitors Bought From A Business They Discovered On The Site
Generally, 142 million consumers check out Yelp monthly. This is as great a time as any if you have not claimed your free Yelp business page.
Source: RevLocal
Half Of All Millennial's "Always" Check Out Online Reviews For Businesses
Younger people understand the value of being informed. User-generated content has an indisputable impact on consumers.
If businesses think of the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
American Consumers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews
They focus on various elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US clients.
Source: Statista
A Lot Of Best Selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to client rating statistics, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Profits
Businesses that treat consumers well generally flourish, review websites help make sure of that.
Source: Statuslabs
Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of companies really use them.
Although we now understand why customer reviews are so powerful, a lot of businesses obviously do not.
Source: LsaInsider
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
89% Of Individuals Want To Read Reviews Using Their Smartphones
Be it via an app or a mobile browser, everyday people prefer to read reviews on their mobile phones.
Source: Statista
83% Of All Younger Shoppers Were Invited To Submit A Review Recently
Of those invited, 80% of clients did give a review. Overall, companies have asked 66% of all customers to give a review on their company.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider
When consumers have to pick a solution provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
Software Reviews Impact Over 98% Of All Purchasers
18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra