Customers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are obviously persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

89% Of Individuals Choose To Read Reviews Using Their Smartphones

Be it through an app or a mobile web browser, everyday people prefer to read reviews on their mobile devices.

Source: Statista

83% Of Clients Do Not Trust Advertising

The conventional channels to reach clients aren't as prominent as they used to be. Many users who no longer trust ads choose to pay attention to consumers' suggestions online.

Source: Statuslabs

Over Half Of Individuals Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are surprisingly the more vocal ones.

Source: Statista

74 Percent Of Local Businesses Have At A Minimum, One Google Review

One review is far from enough to enhance your site's SERP ranking.

Taking a look at online scores statistics, we found out that a company requires to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

67% Of Consumers Say Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When consumers have to pick a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new car and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Just 6% Of Consumers Don't Rely On Consumer Reviews At All

According to customer review stats, a tremendous 19 percent of customers constantly rely on online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, agree that it increases their buying confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270%

User review stats show the purchase probability for a product with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

The Majority Of Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews

Corresponding with your consumers develops trust. Even something like reacting to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they spend at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. However, they realize the massive impact user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Consumers Could Invest 31% More With A Business That Has Terrific Reviews

Take notice of this statistic. The better other users describe your product or service, the more money you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

89% Of Customers Read A Companies Feedback To Reviews

Not only do a lot of clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal