Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Income

Businesses that treat customers fairly generally succeed, review sites help ensure of that.

Source: Statuslabs

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and ranking statistics show individuals value the opinion of peers more than any other material.

Source: Collective Bias

89% Of Clients Read A Companies Reactions To Reviews

Not only do many customers read the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Considering that the vast bulk of consumers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

77% Of Buyers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

The Majority Of Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

89% Of Shoppers Prefer To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile web browser, everyday people prefer to read reviews on their cell phones.

Source: Statista

Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying choices are made quickly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

72% Of Customers Won't Take Action Unless They Read Some Reviews

No matter how appealing your marketing is, you still need consumer reviews. There's no other way around it. Clients are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management statistics show a business's reputation does not affect just the clients. Prospective employees also take a look at rankings and read reviews.

Source: Deloitte

77% Of Consumers Would Undoubtedly Submit A Review If They Were Asked

More than a 35% would do it to advise others about their client experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to leave a review to help other people with their decision making process.

Source: Podium

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews normally bring the same weight as recommendations from friends and family.

Source: Brightlocal