54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users take note of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

89% Of Customers Read A Companies Replies To Reviews

Not only do most consumers read the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

83% Of All Younger Shoppers Were Invited To Leave A Review Recently

Of those asked, 80% of customers did give a review. In general, companies have asked 66% of all consumers to post a review on their business.

Source: Brightlocal

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they spend at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

74% Of Local Companies Have At Least 1 Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online ratings data, we learnt that a company needs to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the value of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those same consumers are also going to accept slower shipping times for such items.

Source: Turntonetworks

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management statistics indicate a business's reputation does not affect just the clients. Prospective employees likewise look at scores and read reviews.

Source: Deloitte

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

Just 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All

According to consumer review stats, a tremendous 19 percent of consumers always trust online reviews and never ever a make a purchase without reading reviews first.

Source: Statista

Customers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, buying decisions are made rapidly.

Online reviews are clearly convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the worth of being informed. User-generated material has an unassailable effect on customers.

If businesses think of the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal