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88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
86% Of Consumers Would Think About Writing A Review For A Business
Your customers are your most important resource, and it's not just because of the cash they spend at your business. If you give them a good experience, they will be willing to share it.
Source: Brightlocal
82 Percent Of Customers Go To Review Sites Because They Want To Buy An Item Or A Service And Want To Get The Truth About Business Product Or Services.
Users come since they have already formed a buying decision. The majority of them (89 percent) buy within a week of their visit.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star rating is the first thing consumers see. Still, users pay attention to other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista
67% Of Customers Report Reviews Are A "Very Crucial" Factor When Picking A Service Provider
Reviews have an enormous effect on their decision when consumers have to select a solution provider.
Source: DemandGenReport
A Lone Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated material can do miracles in terms of conversions.
A single review can have an enormous impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can offer an astonishing 44% boost.
Source: RevLocal
The Average Review Length Has Become 65% Shorter Since 2010
Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses question the integrity of online reviews. However, they realize the enormous impact user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Positive Reviews Motivate 68% Of Customers To Use Local Businesses
Given that the vast bulk of consumers read reviews, you would want yours to be inviting to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
90 Percent Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals say about first impressions?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
If you don't have reviews on your website, consider asking your visitors to write one.
Source: Martech Zone
More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal