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49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of clients, who pay attention to the variety of reviews is presently at 46 percent.
Source: Brightlocal
USA Shoppers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
When individuals check out reviews, they focus on different aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American clients.
Source: Statista
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger individuals understand the worth of being informed. User-generated material has an unassailable impact on consumers.
If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers anticipate to see some negative reviews.
Source: Capterra
70% Of Consumers Choose To Learn About A Business Via Articles And Reviews, Instead Of Ads
Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are by far the very best way to discover the truth about a service or product.
Source: Statuslabs
61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Overall two thirds of businesses have excellent and good scores. Just 5% of companies have a rating listed below three stars.
Source: Brightlocal
53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews
Online review stats prove that 63% of consumer reviews stay without a response. That's regrettable, since those companies are losing consumers that way.
Source: Review Trackers
Only 6% Of Customers Don't Trust Consumer Reviews At All
According to client review data, a tremendous 19% of customers always trust online reviews and never ever a buy without checking out reviews initially.
Source: Statista
Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent
User review stats show the purchase probability for an item with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people read many more reviews to get a better idea of how the business is actually doing. Don't depend upon that figure alone.
Source: Brightlocal