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61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Generally two-thirds of companies have exceptional and good scores. Only 5% of businesses have a rating below three stars.
Source: Brightlocal
Negative Reviews Can Boost Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people spend more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
72 Percent Of Clients Won't Take Action Before They Check Out Some Reviews
Regardless of how appealing your marketing is, you still need client reviews. There's no other way around it. Customers are still going to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
73 Percent Of Customers Believe Client Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear individuals aren't satisfied with ratings alone.
Customer reviews make the stats appear more authentic which is what the would-be consumers are searching for. Almost a third of customers say composed reviews are the only feature that makes them believe the websites' reviews are appropriate and helpful.
Source: Fan and Fuel
Many Best Selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to client rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
83 Percent Of Customers Do Not Trust Advertising
The standard channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements pick to pay attention to customers' recommendations online.
Source: Statuslabs
Clients Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, buying decisions are made quickly.
Online reviews are clearly convincing, yet online marketers have not always come to value the power of them.
Source: Martech Zone
Google Accounts For 57.5 Percent Of All Reviews Globally
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
86% Of Consumers Would Consider Writing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the money they invest at your business. If you provide a great experience, they will want to share it.
Source: Brightlocal
77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months
Consumers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that businesses need to be constantly requesting reviews.
Source: Statuslabs
One-half Of All Millennial's "Always" Check Out Online Reviews For Companies
Younger people understand the value of being informed. User-generated content has an indisputable effect on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal