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When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Data reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Only 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact make use of them.
Although we now understand why consumer reviews are so effective, the majority of businesses obviously do not.
Source: LsaInsider
30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews
Keeping in touch with your customers develops trust. Even something like reacting to their reviews and remarks can make them feel valued.
As you may anticipate, customers who feel this way are going to invest more money with a business.
Source: Statuslabs
83% Of All Younger Buyers Were Invited To Give A Review Recently
Of those invited, 80% of consumers did post a review. Overall, companies have asked 66% of all clients to leave a review on their company.
Source: Brightlocal
15 Percent Of Users Don't Trust Businesses Without Online Reviews
No trust indicates no interactions. 15 percent of prospective consumers will not even think about working with a company they can't discover viewpoints about.
Source: Statuslabs
95% Of Disappointed Consumers Will Go Back To A Company If A Company Manages To Solve Issues Rapidly And Efficiently
Customers do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there's absolutely nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
77% Of Customers Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is in fact doing. Don't depend on that figure alone.
Source: Brightlocal
If They Were Asked, 77% Of Customers Would Certainly Post A Review
More than a 35% would post a review to inform others about their consumer experience and 24% would probably direct their review to the business itself.
Over a 26% would want to post a review to assist other individuals with their decision making process.
Source: Podium
The Average Review Length Has Become 65% Shorter Since 2010
In the present day reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
86 Percent Of Customers Would Consider Writing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you provide them a great experience.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to buy a new car and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.
With the help of other customers, you quickly pick a model that works for you. That's how positive reviews transform consumers into consumers.
Source: Consumer Affairs
Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270%
User review stats show the purchase possibility for an item with five reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
A Lot Of Popular Items Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower rating really helps your overall score.
According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Google Accounts For 57.5% Of All Reviews Around The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management statistics indicate a business's reputation doesn't impact just the clients. Potential team members likewise look at scores and read reviews.
Source: Deloitte
72% Of Consumers Will Not Take Action Before They Read Some Reviews
Regardless of how alluring your marketing is, you still require consumer reviews. There's no way around it. Clients are still going to hear you out, however they rely on other people more.
Source: My Testimonial Engine