74% Of Local Companies Have At Least 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online rankings statistics, we learnt that a company needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

More Than Half Of Consumers Won't Use A Company If It Has Less Than A 4 Star Ranking

This stat is one of numerous that illustrate the significance of online rankings. Now that news of consumer satisfaction travels this quick, keeping your consumers delighted is more vital than ever.

57 percent of consumers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked just for companies with a best five star rating.

Source: Brightlocal

89% Of Customers Read A Businesses Feedback To Reviews

Not only do most consumers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

Reviews Shared On Twitter Can Boost Online Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

If A Company Handles Problems Quickly And Efficiently, 95% Of Disappointed Clients Will Go Back To A Company

Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's nothing else a business can do to fix an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews

Keeping in touch with your customers develops trust. Even something as simple as responding to their remarks and reviews can make them feel valued.

As you might anticipate, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Generally two thirds of companies have exceptional and great scores. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals spend more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Majority Of Consumers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are plainly the more opinionated ones.

Source: Statista

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the basic popularity of a website can just go so far when it comes to trust.

Source: Review Trackers

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

No matter how alluring your marketing is, you still require consumer reviews. There is no skirting around it. Consumers are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal