82 Percent Of Customers Visit Review Websites Due To The Fact That They Wish To Buy A Product Or A Service And Wish To Get The Facts About The Businesses Services And Products.

Users come because they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the enormous effect user ratings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star score is the first thing customers see. Still, users take note of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

Many Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower rating in fact helps your overall score.

According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some negative reviews.

Source: Capterra

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'really frequently'.

Source: Trust You

Online Product Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270%

User review statistics reveal the purchase possibility for a product with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other people, you quickly decide on a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

The Average Review Word Count Has Become 65% Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business

Since the huge bulk of customers read reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics put customers' reviews as the most reliable source of suggestions. Online reviews generally bring the very same weight as guidance from loved ones.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's shoppers are smart and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our purchasing decisions.

According to social media reviews data, Facebook impacts more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that four out of five users are more likely to trust a local business.

Source: RevLocal

Customers Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Therefore, purchasing decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone