70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how business is really doing. Do not depend on that fact alone.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic popularity of a website can only go so far.

Source: Review Trackers

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and score stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

73% Of Customers Think Written Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the potential clients are looking for. Nearly a third of customers say composed reviews are the only feature that makes them believe the websites' reviews are appropriate and useful.

Source: Fan and Fuel

82 Percent Of Consumers Check Out Review Websites Since They Want To Buy An Item Or A Service And Want To Get The Truth About The Businesses Products And Services.

Review websites are places that people go to get the facts about a service, item or business. Users come since they have already formed a buying decision. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

USA Buyers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various elements of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA customers.

Source: Statista

Clients Might Invest 31% More With A Business That Has Excellent Reviews

Take note of this statistic. The better other users explain your product and services, the more cash you can charge and consumer review statistics show us precisely how much more.

Source: Martech Zone

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

89% Of Buyers Like To Read Reviews On Their Cell Phones

Be it through an app or a mobile internet browser, folks choose to read reviews on their mobile devices.

Source: Statista

91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics place consumers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the exact same weight as suggestions from family and friends.

Source: Brightlocal

70% Of Consumers Choose To Find Out About A Business By Means Of Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs