Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses in fact use them.

Although we now understand why consumer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

98% Of Yelp's Browsers Bought From A Business They Discovered On The Site

Normally, 142 million customers go to Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management stats show a company's reputation doesn't affect just the clients. Potential team members also take a look at ratings and take a look at reviews.

Source: Deloitte

If They Were Asked, 77% Of Customers Would Most Likely Leave A Review

More than a 35% would leave a review to inform others about their consumer experience and 24% would likely direct their review to the business itself.

Over a 26% would be willing to post a review to help other individuals with their choice making process.

Source: Podium

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to pick one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

83 Percent Of Customers Do Not Trust Advertising

The conventional channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to pay attention to customers' recommendations online.

Source: Statuslabs

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the general popularity of a site can just go so far.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra