Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, people devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of client reviews go on without a response. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Over Half Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Score

This stat is one of lots of that illustrate the importance of online rankings. Now that news of client satisfaction travels this quick, keeping your customers delighted is more crucial than ever.

57% of consumers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for businesses with a perfect five star ranking.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

83 Percent Of Clients Don't Trust Advertising

The traditional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust advertisements choose to pay attention to clients' recommendations online.

Source: Statuslabs

91% Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review stats place customers' reviews as the most credible source of recommendations. Online reviews usually carry the very same weight as suggestions from family and friends.

Source: Brightlocal

82 Percent Of Consumers Check Out Review Websites Since They Wish To Buy A Service Or An Item And Want To Get The Truth About Business Services And Products.

Users come because they have already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally 2 out of 3 businesses have excellent and awesome scores. Only 5% of companies have a score listed below three stars.

Source: Brightlocal

74% Of Local Companies Have At Least 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Looking at online scores stats, we discovered that a business requires to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a brand-new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

70 Percent Of Customers Prefer To Find Out About A Business Through Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, however it's worth trying a different approach also. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

60% Of Customers Check Out Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and score statistics reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users pay attention to other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista