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Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
83 Percent Of Customers Don't Rely On Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust ads choose to pay attention to consumers' suggestions online.
Source: Statuslabs
30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews
Staying connected with your customers builds their trust. Even something as simple as responding to their reviews and comments can make them feel appreciated.
As you may anticipate, clients who feel this way are ready to invest more money with a company.
Source: Statuslabs
The Average Review Length Has Gotten 65% Shorter Since 2010
Lately reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Profits
Businesses that treat consumers well generally flourish, review sites help ensure of that.
Source: Statuslabs
Google Accounts For 57.5% Of All Reviews Across The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Reviews Published On Twitter Can Help Grow Revenues By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase possibility for an item with 5 reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
98% Of Yelp's Browsers Purchased From A Business They Found On The Site
Typically, 142 million customers visit Yelp on a monthly basis. This is as great a time as any if you have not declared your complimentary Yelp business page.
Source: RevLocal
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of clients, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the huge impact user rankings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
These online review stats reveal the basic popularity of a site can only go so far when it concerns trust.
Source: Review Trackers
88% Of Executives Consider Reputation Risk As A Top Business Problem
Reputation management statistics suggest a company's reputation doesn't impact simply the consumers. Potential team members also take a look at ratings and take a look at reviews.
Source: Deloitte