54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star ranking is the first thing consumers see. Still, users focus on other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the enormous effect user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

The Average Review Word Count Has Gotten 65% Shorter Since 2010

Currently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management statistics suggest a company's reputation does not impact simply the clients. Potential employees also look at rankings and read reviews.

Source: Deloitte

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally two-thirds of companies have exceptional and good rankings. Just 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read many more reviews to get an idea of how business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

95% Of Dissatisfied Consumers Will Return To A Business If A Business Makes An Effort To Resolve Problems Quickly And Effectively

Consumers do not expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

83% Of All Younger Clients Were Asked To Give A Review Recently

Of those asked, 80% of clients did leave a review. In general, businesses have asked 66% of all clients to submit a review on their business.

Source: Brightlocal

98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Usually, 142 million consumers check out Yelp monthly. This is as excellent a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews

Online review stats prove that 63% of consumer reviews remain without a reaction. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers