83% Of Clients Do Not Trust Advertising

The traditional channels to reach clients aren't as influential as they used to be. Most users who no longer trust ads pick to focus on customers' recommendations online.

Source: Statuslabs

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a brand-new vehicle and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other people, you quickly pick one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful people know the value of being informed. User-generated material has an unassailable influence on consumers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing consumers see. Still, users pay attention to other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the basic popularity of a website can only go so far.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

67% Of Consumers Say Reviews Are A "Very Important" Factor When Picking A Service Provider

Reviews have a huge effect on their decision when customers have to pick a service provider.

Source: DemandGenReport

Google Represents 57.5 Percent Of All Reviews Globally

Google is in the lead here, followed by Facebook as a far-off second.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

89% Of Customers Browse A Businesses Responses To Reviews

Not only do most consumers read the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

83% Of All Young Clients Were Asked To Post A Review Recently

Of those invited, 80% of clients did leave a review. In general, companies have actually asked 66% of all clients to leave a review on their company.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat customers well generally prosper, review websites help make certain of that.

Source: Statuslabs

86% Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

No matter how eye-catching your marketing is, you still need customer reviews. There's no other way around it. Customers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

98% Of Yelp's Visitors Bought From A Business They Discovered On The Site

Usually, 142 million consumers go to Yelp each month. This is as good a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal