90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies in fact use them.

Although we now understand why client reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the basic appeal of a site can just presume when it concerns trust.

Source: Review Trackers

Online Product Reviews About A Product Can Raise Its Conversion Rate By A Staggering 270 Percent

User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

74% Of Local Companies Have At A Minimum, One Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Looking at online ratings stats, we learnt that a business needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management statistics indicate a company's reputation does not impact simply the consumers. Prospective team members also take a look at rankings and read reviews.

Source: Deloitte

Google Accounts For 57.5 Percent Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Majority Of Customers Won't Use A Business If It Has Less Than A 4 Star Score

This stat is among many that illustrate the importance of online ratings. Now that news of client complete satisfaction travels this fast, keeping your customers happy is more crucial than ever.

57 percent of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked only for organizations with a best five star score.

Source: Brightlocal

61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall 2 out of 3 businesses have excellent and outstanding ratings. Only 5% of companies have a ranking below three stars.

Source: Brightlocal

A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat clients fairly usually prosper, review sites help make certain of that.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

89% Of Customers Review A Companies Responses To Reviews

Not only do many consumers check out the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

Only 6 Percent Of Customers Do Not Rely On Customer Reviews At All

According to customer review statistics, a tremendous 19 percent of consumers constantly trust online reviews and never ever a buy without checking out reviews first.

Source: Statista

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. However, they understand the huge impact user rankings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Most Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center