Google Represents 57.5 Percent Of All Reviews Throughout The World

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

More Than Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Rating

This stat is among numerous that illustrate the importance of online rankings. Now that news of consumer fulfillment travels this quick, keeping your consumers pleased is more important than ever.

57% of customers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked only for services with an ideal five star ranking.

Source: Brightlocal

Customers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. For that reason, buying decisions are made quickly.

Online reviews are obviously persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Favorable Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Since the huge bulk of consumers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

Most Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower rating in fact helps your overall rating.

According to consumer rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management stats suggest a company's reputation does not impact just the clients. Prospective employees also look at scores and read reviews.

Source: Deloitte

61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Generally two-thirds of businesses have excellent and exceptional ratings. Only 5% of companies have a ranking listed below three stars.

Source: Brightlocal

73% Of Customers Think Client Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the statistics appear more genuine which is what the potential clients are searching for. Nearly a 3rd of customers state written reviews are the only function that makes them believe the sites' reviews are useful and pertinent.

Source: Fan and Fuel

Negative Reviews Can Boost Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people spend more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they spend at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Online Product Reviews About An Item Can Raise Its Conversion Rate By A Staggering 270%

User review statistics show the purchase likelihood for a product with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

60% Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With males being two times as likely to be affected than ladies.

Reviews and ranking stats show people value the opinion of peers more than any other content.

Source: Collective Bias

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to pick a doctor or a lawyer.

Younger people (age 18-35) are even more likely to hire a professional based on online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

30% Of Customers Feel Positive About A Business Which Responds To Online Reviews

Keeping in touch with your clients develops trust. Even something as simple as reacting to their reviews and comments can make them feel appreciated.

As you may expect, clients who feel this way are going to spend more money with a company.

Source: Statuslabs