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63.6% Of Customers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review statistics reveal the basic appeal of a website can only presume when it comes to trust.
Source: Review Trackers
One-half Of All Millennial's "Always" Read Online Reviews For Businesses
More youthful individuals know the value of being informed. User-generated content has an unassailable impact on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor
Statistics reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are basically ads.
Source: Martech Zone
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to buy a new automobile and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.
With the help of other customers, you manage to choose one that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
74% Of Regional Companies Have At Least One Google Review
A single review is far from enough to enhance your website's SERP ranking.
Looking at online ratings data, we found out that a company requires to have an average of 40 reviews before people "Award" it with a star.
Source: Brightlocal
61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Typically two thirds of businesses have outstanding and good ratings. Only 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
United States Consumers View "Product Performance" To Be The Most Useful Detail In Product Reviews
When individuals read reviews, they concentrate on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US customers.
Source: Statista
77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs
More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Consumers Could Spend 31% More With A Business That Has Terrific Reviews
Focus on this fact. The more detailed other users explain your product and services, the more money you can charge and consumer review stats show us precisely just how much more.
Source: Martech Zone
Online Item Reviews About An Item Can Boost Its Conversion Rate By An Unprecedented 270 Percent
User review stats show the purchase possibility for a product with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management stats indicate a company's reputation doesn't impact simply the customers. Potential team members likewise look at rankings and read reviews.
Source: Deloitte