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Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise influence our purchasing decisions.
According to social media reviews statistics, Facebook affects the majority of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of five users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review stats reveal the basic appeal of a site can only go so far when it pertains to trust.
Source: Review Trackers
A Lone Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated content can do miracles in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies really use them.
Although we now understand why client reviews are so effective, the majority of businesses obviously don't.
Source: LsaInsider
Most Best Selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower score really helps your overall rating.
According to consumer rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
52% Of Customers Trust A Product More If It Has Negative Reviews As Well
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
70 Percent Of Consumers Prefer To Find Out About A Business By Means Of Short Articles And Reviews, Instead Of Ads
Ads are all well and good, but it deserves trying a different approach too. Reviews are by far the very best method to find the truth about a product or service.
Source: Statuslabs
Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
90% Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about impressions, right?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
Consider asking your visitors to compose one if you do not have reviews on your site.
Source: Martech Zone
30% Of Clients Feel Favorable To A Company Which Responds To Online Reviews
Staying connected with your clients establishes trust. Even something like reacting to their reviews and comments can make them feel appreciated.
As you might anticipate, customers who feel this way are ready to invest more money with a company.
Source: Statuslabs