90 Percent Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about first impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Over Half Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Rating

This stat is among lots of that show the importance of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your consumers delighted is more important than ever.

57 percent of consumers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11 percent looked only for organizations with a best five star rating.

Source: Brightlocal

US Shoppers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

When people check out reviews, they focus on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of American clients.

Source: Statista

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

74% Of Regional Companies Have At Least 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online ratings data, we discovered that a business requires to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Considering that the huge majority of consumers read reviews, you'd want yours to be enticing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Consumers Review A Companies Responses To Reviews

Not only do many individuals read the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a brand-new automobile and there are several models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other people, you manage to decide on a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read a lot more reviews to get a clear view of how business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge effect user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc