Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually make use of them.

Although we now understand why consumer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

70 Percent Of Customers Prefer To Discover A Business By Means Of Posts And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

Just 6% Of Consumers Do Not Rely On Customer Reviews At All

According to client review data, a massive 19 percent of consumers constantly rely on online reviews and never a make a purchase without reading reviews first.

Source: Statista

A Lot Of Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Online Item Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270 Percent

User review statistics reveal the purchase probability for an item with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews usually bring the very same weight as suggestions from family and friends.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing consumers see. Still, users focus on other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

67% Of Customers Say Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

When consumers need to pick a service provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

86% Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you give them an excellent experience.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic appeal of a site can just go so far.

Source: Review Trackers

89% Of Buyers Prefer To Read Reviews On Their Cell Phones

Be it via an app or a mobile internet browser, people today prefer to read reviews on their smart phones.

Source: Statista

95% Of Dissatisfied Clients Will Go Back To A Business If A Company Makes An Effort To Fix Issues Quickly And Effectively

Clients don't expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there's absolutely nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Overall two-thirds of businesses have good and awesome rankings. Just 5% of businesses have a score listed below 3 stars.

Source: Brightlocal