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A Lot Of Best-selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower rating really helps your overall score.
According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
Software Reviews Impact Over 98 Percent Of All Buyers
18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
American Buyers View "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on different aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of US customers.
Source: Statista
70 Percent Of Customers Choose To Find Out About A Business Via Reviews And Short Articles, Instead Of Advertisements
Advertisements are all well and good, however it deserves trying a different approach too. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews Worldwide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Because the huge bulk of customers read reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful people know the worth of being informed. User-generated content has an indisputable effect on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been missing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
74% Of Regional Companies Have At A Minimum, One Google Review
One review is far from sufficient to improve your site's SERP ranking.
Looking at online rankings statistics, we learnt that a business needs to have approximately 40 reviews before clients "Award" it with a star.
Source: Brightlocal
91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review stats put customers' reviews as the most credible source of recommendations. Online reviews generally carry the very same weight as suggestions from friends and family.
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's buyers are smart and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.
Source: Statista
53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of consumer reviews go on without a reply. That's regrettable, because those businesses are losing clients that way.
Source: Review Trackers