53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

The Majority Of Customers Aged 25-34 Posted Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase likelihood for a product with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Generally, 142 million consumers check out Yelp each month. This is as good a time as any if you haven't declared your totally free Yelp business page.

Source: RevLocal

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our purchasing decisions.

According to social media reviews statistics, Facebook affects over half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are more likely to trust a local business.

Source: RevLocal

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

Reviews Posted On Twitter Can Grow Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews

Corresponding with your customers develops trust. Even something as basic as responding to their reviews and remarks can make them feel appreciated.

As you may anticipate, customers who feel this way are happy to invest more money with a business.

Source: Statuslabs

74% Of Regional Companies Have At Least 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online rankings statistics, we discovered that a business needs to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

89% Of Buyers Prefer To Read Reviews On Their Cell Phones

Be it by means of an app or a mobile internet browser, people young and old prefer to read reviews on their phones.

Source: Statista

67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Picking A Service Provider

Reviews have an enormous impact on their decision when customers have to choose a service provider.

Source: DemandGenReport

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize An Organisation

This stat is among lots of that show the significance of online ratings. Now that news of client satisfaction travels this quick, keeping your consumers pleased is more crucial than ever.

57% of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for services with a best five star rating.

Source: Brightlocal

73% Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more genuine which is what the potential customers are looking for. Practically a third of customers say written reviews are the only function that makes them believe the sites' reviews are relevant and helpful.

Source: Fan and Fuel