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Positive Reviews Encourage 68% Of Consumers To Use Local Businesses
Because the vast bulk of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of clients, who take notice of the variety of reviews is currently at 46 percent.
Source: Brightlocal
70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Short Articles, Instead Of Advertisements
Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the very best way to discover the truth about a product or service.
Source: Statuslabs
83% Of Customers Do Not Rely On Advertising
The traditional channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust advertisements select to take notice of consumers' recommendations online.
Source: Statuslabs
The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010
Currently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Half Of All Millennial's "Always" Read Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated content has an unassailable influence on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Income
Businesses that treat clients fairly usually prosper, review websites help make certain of that.
Source: Statuslabs
53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review stats show that 63% of customer reviews stay without a reply. That's too bad, because those companies are losing customers that way.
Source: Review Trackers
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the general popularity of a website can only go so far when it concerns trust.
Source: Review Trackers