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Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals spend more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of consumers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
If A Company Deals With Problems Quickly And Effectively, 95% Of Unsatisfied Consumers Will Go Back To A Business
Consumers don't anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there is absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews
Staying connected with your customers builds their trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.
As you might anticipate, clients who feel this way are going to spend more cash with a business.
Source: Statuslabs
USA Shoppers Regard "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on various elements of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American clients.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review statistics place clients' reviews as the most trustworthy source of recommendations. Online reviews typically carry the exact same weight as recommendations from friends and family.
Source: Brightlocal
77% Of Users Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how good your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
74 Percent Of Regional Companies Have At Least One Google Review
A single review is far from enough to improve your website's SERP ranking.
Taking a look at online ratings statistics, we learnt that a business needs to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal
A Lone Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated material can do wonders in regards to conversions.
A single review can have a massive effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer an astonishing 44 percent boost.
Source: RevLocal
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
A Lot Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a unfavorable or average one.
Source: Brightlocal
70% Of Customers Choose To Discover A Business By Means Of Articles And Reviews, Instead Of Ads
Ads are all well and good, but it deserves trying a different approach too. Reviews are by far the best way to discover the truth about a product or service.
Source: Statuslabs