Majority Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Score

This stat is one of lots of that highlight the significance of online ratings. Now that news of consumer fulfillment travels this fast, keeping your clients pleased is more crucial than ever.

57% of customers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked only for companies with an ideal five star score.

Source: Brightlocal

91% Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review stats place clients' reviews as the most credible source of recommendations. Online reviews normally bring the same weight as suggestions from family and friends.

Source: Brightlocal

Software Reviews Impact Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Considering that the large majority of consumers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95% Of Unsatisfied Consumers Will Go Back To A Business If A Company Takes Care Of Problems Quickly And Effectively

Customers don't anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there is nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

89% Of Buyers Like To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile web browser, consumers prefer to read reviews on their smart phones.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'extremely influential'.

To show the importance of online reviews and scores, did you understand that 81% of customers will pay more for a product with reviews and those same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

In recent years reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet from twitter.

Source: Review Trackers

77% Of Customers Would Submit A Review If They Were Asked

More than a 35% would do it to educate others about their client experience and 24% would certainly direct their review to the company itself.

Over a 26% would want to submit a review to help other people with their decision making process.

Source: Podium

89% Of Consumers Review A Businesses Feedback To Reviews

Not only do a lot of clients check out the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall two-thirds of businesses have exceptional and great scores. Just 5% of companies have a score below 3 stars.

Source: Brightlocal

Visitors Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out much more reviews to get a better idea of how the business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

53% Of Consumers Expect Companies To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of customer reviews remain without a response. That's too bad, because those businesses are losing consumers that way.

Source: Review Trackers