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More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A Solitary Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated material can do miracles in terms of conversions.
A single review can have an enormous impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones
Online review statistics place customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the same weight as advice from family and friends.
Source: Brightlocal
77% Of Clients Would Definitely Leave A Review If They Were Asked
More than a 35% would leave a review to notify others about their customer experience and 24% would definitely direct their review to the company itself.
Over a 26% would want to give a review to help other individuals with their decision making process.
Source: Podium
Software Reviews Impact Over 98 Percent Of All Buyers
18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
90 Percent Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people state about very first impressions?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star score is the first thing consumers see. Still, users focus on other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Consumers
24% of US buyers consider reviews as 'very influential'.
To highlight the value of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those very same clients are also happy to accept slower shipping times for such products.
Source: Turntonetworks
Customers Could Spend 31 Percent More With A Business That Has Fantastic Reviews
Pay attention to this statistic. The more detailed other users explain your services or product, the more money you can charge and consumer review statistics reveal to us precisely how much more.
Source: Martech Zone
Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Since the huge bulk of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal