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Many Best Selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to customer rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
83% Of All Young People Were Invited To Give A Review Recently
Of those invited, 80% of consumers did leave a review. In general, companies have asked 66% of all customers to give a review on their business.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a brand-new car and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.
With the help of other consumers, you quickly pick a model that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
88% Of Executives Judge Reputation Risk As A Leading Business Problem
Reputation management statistics show a business's reputation doesn't impact simply the clients. Prospective employees likewise look at scores and take a look at reviews.
Source: Deloitte
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact use them.
Although we now understand why consumer reviews are so powerful, a lot of businesses apparently don't.
Source: LsaInsider
77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies should to be constantly requesting reviews.
Source: Statuslabs
Half Of All Millennial's "Constantly" Read Online Reviews For Businesses
More youthful individuals know the value of being informed. User-generated content has an indisputable effect on customers.
If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star rating is the first thing consumers see. Still, users take notice of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
91% Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review statistics place customers' reviews as the most credible source of suggestions. Online reviews normally bring the same weight as recommendations from loved ones.
Source: Brightlocal
52% Of Customers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.
Source: Capterra
30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews
Corresponding with your consumers establishes trust. Even something as basic as responding to their remarks and reviews can make them feel valued.
As you may anticipate, clients who feel this way are ready to invest more cash with a company.
Source: Statuslabs
A Lot Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a positive experience, instead of a unfavorable or average one.
Source: Brightlocal