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77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to purchase a brand-new car and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.
With the help of other people, you manage to choose a model that works for you. That's how favorable reviews convert customers into customers.
Source: Consumer Affairs
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review stats show the basic appeal of a site can only go so far when it concerns trust.
Source: Review Trackers
Consumers Might Invest 31% More With A Business That Has Great Reviews
Take note of this statistic. The more detailed other users describe your service or product, the more cash you can charge and consumer review stats reveal to us precisely just how much more.
Source: Martech Zone
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management statistics show a company's reputation doesn't impact just the clients. Prospective team members likewise take a look at rankings and take a look at reviews.
Source: Deloitte
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
American Shoppers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on various elements of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US clients.
Source: Statista
Buyers Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, purchasing choices are made quickly.
Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
The Average Review Length Has Gotten 65% Much Shorter Since 2010
As of late reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
89% Of Individuals Choose To Read Reviews Using Their Cell Phones
Be it through an app or a mobile web browser, customers prefer to read reviews on their phones.
Source: Statista
61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Generally two-thirds of companies have excellent and good rankings. Just 5% of companies have a ranking listed below three stars.
Source: Brightlocal