Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses actually utilize them.

Although we now understand why client reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to select a physician or a legal representative.

Younger people (age 18-35) are a lot more inclined to hire a professional based on online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

Online Item Reviews About A Product Can Amplify Its Conversion Rate By A Whopping 270%

User review statistics show the purchase possibility for an item with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a clear view of how business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

90% Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

77% Of Consumers Would Definitely Submit A Review If They Were Asked

More than a 35% would submit a review to notify others about their consumer experience and 24% would rather direct their review to the business itself.

Over a 26% would be willing to leave a review to help other people with their choice making process.

Source: Podium

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Keeping in touch with your consumers creates trust. Even something like responding to their comments and reviews can make them feel appreciated.

As you might expect, customers who feel this way are more willing to invest more money with a business.

Source: Statuslabs