The Majority Of Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower ranking in fact helps your overall rating.

According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews

Communicating with your consumers develops trust. Even something like reacting to their comments and reviews can make them feel valued.

As you may expect, customers who feel this way are ready to spend more money with a business.

Source: Statuslabs

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge effect user scores have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new vehicle and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you manage to select one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review stats position customers' reviews as the most credible source of suggestions. Online reviews typically bring the same weight as suggestions from family and friends.

Source: Brightlocal

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

83% Of Clients Don't Rely On Advertising

The traditional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust ads pick to take note of clients' suggestions online.

Source: Statuslabs

15 Percent Of Consumers Do Not Trust Businesses With No Online Reviews

No trust implies no interactions. 15 percent of prospective consumers won't even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Given that the huge bulk of customers check out reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their buying confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista