91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. However, they understand the enormous impact user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are several models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Across The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and rating data reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management stats show a company's reputation does not impact simply the consumers. Potential employees also look at ratings and read reviews.

Source: Deloitte

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

At this present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews

Irrespective of how alluring your marketing is, you still need customer reviews. There's no skirting around it. Consumers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

Clients Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing choices are made quickly.

Online reviews are certainly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review statistics clarify that 63% of consumer reviews go on without a reaction. That's regrettable, since those businesses are losing clients that way.

Source: Review Trackers

70% Of Customers Prefer To Discover A Business Via Reviews And Articles, Instead Of Ads

Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs