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70 Percent Of Customers Choose To Find Out About A Business Via Reviews And Articles, Rather Than Advertisements
Ads are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best method to discover the truth about a product or service.
Source: Statuslabs
63.6% Of Customers Check Out Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review statistics reveal the general popularity of a site can only go so far when it comes to trust.
Source: Review Trackers
Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are free, a remarkably low number of businesses in fact utilize them.
Although we now understand why consumer reviews are so effective, many businesses apparently do not.
Source: LsaInsider
67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
When consumers need to pick a service provider, reviews have a huge impact on their decision.
Source: DemandGenReport
15 Percent Of Buyers Don't Trust Businesses With No Online Reviews
No trust suggests no interactions. 15 percent of possible customers won't even think about doing business with a company they can't find viewpoints about.
Source: Statuslabs
60% Of Customers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced significantly by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.
Reviews and ranking stats show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270%
User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review stats show that 63% of consumer reviews remain without a response. That's regrettable, since those businesses are losing clients that way.
Source: Review Trackers
70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people read a lot more reviews to get an idea of how business is in fact doing. Don't depend on that statistic alone.
Source: Brightlocal
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies doubt the integrity of online reviews. However, they recognize the huge effect user rankings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Reviews Shared On Twitter Can Increase Revenues By 6.46%
Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo