Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of All Younger Shoppers Were Invited To Post A Review Recently

Of those invited, 80% of customers did submit a review. In general, companies have actually asked 66% of all clients to submit a review on their company.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful people know the value of being informed. User-generated material has an unassailable influence on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Considering that the huge bulk of customers read reviews, you would want yours to be inviting to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 6% Of Customers Do Not Rely On Customer Reviews At All

According to customer review statistics, a tremendous 19 percent of customers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

73 Percent Of Consumers Think Consumer Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear individuals aren't pleased with scores alone.

Written reviews make the statistics appear more genuine which is what the would-be customers are looking for. Nearly a third of customers state written reviews are the only function that makes them believe the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

77% Of Customers Would Most Likely Leave A Review If They Were Asked

More than a 35% would submit a review to educate others about their client encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to give a review to assist other people with their decision making process.

Source: Podium

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million customers visit Yelp monthly. If you haven't declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

The Majority Of Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower score in fact helps your overall score.

According to customer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to choose an attorney or a physician.

Younger people (age 18-35) are much more inclined to employ an expert based upon online reviews. Only 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters