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Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses in fact use them.
Although we now know why client reviews are so effective, many businesses apparently do not.
Source: LsaInsider
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
88% Of Executives Consider Reputation Risk As A Leading Business Issue
Reputation management statistics suggest a business's reputation does not impact just the consumers. Prospective employees likewise take a look at scores and read reviews.
Source: Deloitte
Favorable Reviews Motivate 68% Of Customers To Use Local Businesses
Because the huge bulk of customers check out reviews, you'd want yours to be appealing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Income
Businesses that treat consumers well usually succeed, review sites help ensure of that.
Source: Statuslabs
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews data, 59% used online reviews to select an attorney or a medical professional.
Younger people (age 18-35) are a lot more inclined to hire a professional based on online reviews. Only 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people spend more than 5 times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Google Accounts For 57.5% Of All Reviews Globally
Google is in the lead here, followed by Facebook as a remote second.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
91% Of Millennials Trust Online Reviews As Much As Family And Friends
Online review statistics place clients' reviews as the most trustworthy source of recommendations. Online reviews normally bring the same weight as guidance from loved ones.
Source: Brightlocal
30% Of Clients Feel Positive About A Company Which Answers Online Reviews
Staying connected with your customers creates trust. Even something like responding to their comments and reviews can make them feel appreciated.
As you may expect, clients who feel this way are ready to invest more cash with a business.
Source: Statuslabs
Buyers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Buying decisions are made quickly.
Online reviews are obviously persuasive, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone