54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

98% Of Yelp's Site Visitors Bought From A Business They Found On The Website

Normally, 142 million customers check out Yelp on a monthly basis. If you haven't declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the huge impact user rankings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses

Since the large bulk of customers read reviews, you'd want yours to be appealing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Lot Of Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower rating really helps your overall rating.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase possibility for a product with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out much more reviews to get a better idea of how business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other people, you quickly decide on one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to select a physician or a lawyer.

Young people (age 18-35) are much more likely to work with an expert based on online reviews. Just 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

89% Of Clients Like To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile web browser, everyday people choose to read reviews on their cell phones.

Source: Statista

67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

When customers have to pick a service provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

A Single Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated content can do miracles in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44 percent increase.

Source: RevLocal

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review statistics reveal the basic appeal of a site can just go so far when it concerns trust.

Source: Review Trackers

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone