73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the potential consumers are trying to find. Nearly a third of consumers state composed reviews are the only function that makes them believe the sites' reviews are pertinent and useful.

Source: Fan and Fuel

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the basic appeal of a site can only go so far.

Source: Review Trackers

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

77% Of Clients Would Definitely Submit A Review If They Were Asked

More than a 35% would submit a review to advise others about their client experience and 24% would likely direct their review to the company itself.

Over a 26% would be willing to give a review to help other individuals with their choice making process.

Source: Podium

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Stats reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Normally, 142 million customers visit Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

83% Of All Young Consumers Were Invited To Give A Review Recently

Of those invited, 80% of consumers did post a review. In general, companies have asked 66% of all consumers to give a review on their company.

Source: Brightlocal

The Majority Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating in fact helps your overall score.

According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

70 Percent Of Consumers Choose To Learn About A Business Through Articles And Reviews, Rather Than Ads

Ads are all well and good, but it deserves trying a different approach also. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

15% Of Customers Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15 percent of potential clients will not even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review statistics place consumers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the exact same weight as recommendations from family and friends.

Source: Brightlocal

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read a lot more reviews to get an idea of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people spend more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

A Single Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated content can do wonders in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% boost.

Source: RevLocal

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

83 Percent Of Clients Don't Trust Advertising

The traditional channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements choose to pay attention to clients' recommendations online.

Source: Statuslabs

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal