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73 Percent Of Consumers Think Written Reviews Are More Important Than Star And Number Rankings
Online review statistics make it clear individuals aren't pleased with ratings alone.
Client reviews make the stats appear more authentic which is what the prospective customers are searching for. Nearly a third of customers say written reviews are the only function that makes them believe the websites' reviews are appropriate and helpful.
Source: Fan and Fuel
90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people say about first impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to compose one if you do not have reviews on your site.
Source: Martech Zone
77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US consumers consider reviews as 'extremely influential'.
To highlight the value of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those very same clients are also ready to accept slower shipping times for such items.
Source: Turntonetworks
70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read a lot more reviews to get a better idea of how business is in fact doing. Do not depend on that statistic alone.
Source: Brightlocal
Google Represents 57.5 Percent Of All Reviews Throughout The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Website
Typically, 142 million customers visit Yelp every month. If you have not declared your complimentary Yelp business page, this is as excellent a time as any.
Source: RevLocal
Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
Younger individuals know the value of being informed. User-generated content has an unassailable impact on customers.
If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
The Average Review Length Has Gotten 65% Much Shorter Since 2010
Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews
Irrespective of how alluring your marketing is, you still require consumer reviews. There's no skirting around it. Consumers are still willing to hear you out, but they trust other people more.
Source: My Testimonial Engine
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the huge impact user ratings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
Just 6% Of Consumers Do Not Trust Client Reviews At All
According to consumer review stats, a massive 19% of customers always trust online reviews and never ever a purchase without reading reviews first.
Source: Statista