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63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review statistics show the basic appeal of a website can only go so far when it pertains to trust.
Source: Review Trackers
Favorable Reviews Motivate 68 Percent Of Customers To Use A Local Business
Because the vast majority of consumers check out reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to purchase a new car and there are several models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.
With the help of other people, you manage to pick one that works for you. That's how positive reviews transform customers into clients.
Source: Consumer Affairs
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
95% Of Unhappy Customers Will Return To A Company If A Business Deals With Problems Rapidly And Efficiently
Clients do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there is nothing else a business can do to fix a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
Reviews Shared On Twitter Can Help Improve Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals devote more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
If They Were Asked, 77% Of Consumers Would Leave A Review
More than a 35% would submit a review to advise others about their customer encounter and 24% would rather direct their review to the company itself.
Over a 26% would want to submit a review to help other people with their choice making process.
Source: Podium
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Typically 2 out of 3 businesses have excellent and outstanding rankings. Just 5% of companies have a rating below three stars.
Source: Brightlocal
83% Of Clients Don't Rely On Advertising
The standard channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements select to pay attention to clients' suggestions online.
Source: Statuslabs
72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews
Irrespective of how eye-catching your marketing is, you still require customer reviews. There is no skirting around it. Clients are still ready to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine