Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new car and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

89% Of Consumers Review A Businesses Responses To Reviews

Not only do most individuals check out the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

70 Percent Of Consumers Choose To Find Out About A Business Through Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made quickly.

Online reviews are obviously persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's consumers are smart and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Online Product Reviews About A Product Can Amplify Its Conversion Rate By A Whopping 270 Percent

User review statistics show the purchase probability for a product with five reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

The Typical Review Length Has Gotten 65% Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

95% Of Unhappy Customers Will Return To A Business If A Company Deals With Problems Rapidly And Efficiently

Consumers do not expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

74 Percent Of Regional Businesses Have At Least One Google Review

One review is far from enough to enhance your website's SERP ranking.

Taking a look at online scores stats, we learnt that a company needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

30% Of Customers Feel Positive About A Company Which Answers Online Reviews

Corresponding with your clients creates trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are happy to invest more cash with a company.

Source: Statuslabs

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

No matter how attractive your marketing is, you still require client reviews. There's no other way around it. Consumers are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management statistics show a business's reputation does not affect just the consumers. Potential team members also look at scores and take a look at reviews.

Source: Deloitte

Customers Might Invest 31 Percent More With A Business That Has Terrific Reviews

Focus on this fact. The better other users describe your product and services, the more cash you can charge and consumer review statistics show us exactly how much more.

Source: Martech Zone

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Majority Of Customers Will Not Use An Organisation If It Has Less Than A 4 Star Score

This stat is among lots of that illustrate the importance of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your consumers happy is more important than ever.

57% of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked only for companies with an ideal five star score.

Source: Brightlocal

The Majority Of Best Selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower ranking actually helps your overall rating.

According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center