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Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can also influence our buying preferences.
According to social reviews data, Facebook impacts the majority of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are most likely to rely on a local business.
Source: RevLocal
Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really use them.
Although we now understand why client reviews are so effective, the majority of businesses apparently do not.
Source: LsaInsider
Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful individuals understand the value of being informed. User-generated material has an indisputable impact on consumers.
They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.
Source: Capterra
The Majority Of Individuals Aged 25-34 Submitted Reviews
According to Statista, the younger generations are clearly the more vocal ones.
Source: Statista
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Clients
24% of US shoppers consider reviews as 'extremely influential'.
To illustrate the importance of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those same consumers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
Users Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Therefore, buying decisions are made rapidly.
Online reviews are certainly persuasive, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Overall two-thirds of companies have excellent and outstanding rankings. Just 5% of companies have a rating below 3 stars.
Source: Brightlocal
89% Of Consumers Review A Companies Feedback To Reviews
Not only do the majority of customers read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.
Source: Brightlocal
60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be influenced than women.
Reviews and ranking statistics reveal people value the opinion of peers more than any other content.
Source: Collective Bias
74% Of Local Businesses Have At Least 1 Google Review
A single review is far from adequate to enhance your site's SERP ranking.
Looking at online ratings data, we learnt that a business requires to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Consumers Could Invest 31% More With A Business That Has Terrific Reviews
Focus on this fact. The more detailed other users describe your service or product, the more money you can charge and customer review statistics show us exactly how much more.
Source: Martech Zone
89% Of Shoppers Prefer To Read Reviews On Their Smart Devices
Be it by means of an app or a mobile internet browser, most people choose to read reviews on their mobile devices.
Source: Statista