Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated content has an unassailable impact on customers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal people choose to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

83% Of All Young Clients Were Invited To Post A Review Recently

Of those invited, 80% of customers did leave a review. In general, businesses have asked 66% of all customers to leave a review on their business.

Source: Brightlocal

Consumers Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made quickly.

Online reviews are certainly convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

More Than Half Of People Aged 25-34 Submitted Reviews

According to Statista, the younger generations are clearly the more vocal ones.

Source: Statista

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise influence our buying decisions.

According to social reviews data, Facebook impacts over half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics reveal that 4 out of five users are most likely to rely on a local business.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users take note of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

US Buyers View "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of American customers.

Source: Statista

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

Google Represents 57.5 Percent Of All Reviews World Wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other people, you quickly pick a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

53% Of Customers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of client reviews go on without a reply. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers