Just 6 Percent Of Consumers Don't Trust Consumer Reviews At All

According to consumer review data, a massive 19% of customers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Google Represents 57.5% Of All Reviews Across The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated content has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

USA Shoppers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

When individuals read reviews, they concentrate on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US customers.

Source: Statista

53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's buyers are wary and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

73 Percent Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with scores alone.

Client reviews make the statistics appear more authentic which is what the would-be clients are trying to find. Practically a 3rd of customers say written reviews are the only feature that makes them believe the websites' reviews are useful and appropriate.

Source: Fan and Fuel

60% Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and rating stats reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

90% Of Users Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

83 Percent Of Customers Don't Trust Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust ads select to take notice of clients' recommendations online.

Source: Statuslabs