91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review statistics position clients' reviews as the most credible source of suggestions. Online reviews normally bring the same weight as recommendations from family and friends.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

A One Star Boost In Ranking Can Result In A 5% To 9% Increase In Business Income

Businesses that treat clients honorably generally succeed, review websites help ensure of that.

Source: Statuslabs

If A Business Deals With Issues Rapidly And Efficiently, 95% Of Dissatisfied Customers Will Go Back To A Company

Clients do not expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there's nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Many Best-selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online scores data, we discovered that a company requires to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing choices are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

Many Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

83% Of All Younger Buyers Were Asked To Post A Review Recently

Of those invited, 80% of clients did submit a review. Overall, companies have asked 66% of all consumers to post a review on their company.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a lawyer or a medical professional.

Younger people (age 18-35) are even more inclined to hire an expert based on online reviews. Only 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

More Than Half Of Clients Aged 25 To 34 Published Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista