More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management statistics suggest a business's reputation does not affect simply the customers. Prospective team members also look at scores and read reviews.

Source: Deloitte

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

When consumers have to select a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

77% Of Customers Would Definitely Post A Review If They Were Asked

More than a 35% would do it to inform others about their consumer encounter and 24% would most likely direct their review to the business itself.

Over a 26% would want to post a review to help other individuals with their choice making process.

Source: Podium

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and score stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to pick a doctor or a legal representative.

Young people (age 18-35) are even more likely to hire an expert based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's shoppers are wary and want the very best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

The Majority Of Best-selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Typically, 142 million consumers go to Yelp every month. If you haven't declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

Just 6% Of Customers Don't Trust Customer Reviews At All

According to consumer review data, a tremendous 19% of customers always rely on online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a brand-new car and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly select one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs