More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Many Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score in fact helps your overall rating.

According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those same clients are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review statistics place consumers' reviews as the most trustworthy source of suggestions. Online reviews normally carry the very same weight as suggestions from family and friends.

Source: Brightlocal

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people understand the value of being informed. User-generated material has an indisputable effect on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses in fact use them.

Although we now know why client reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

Consumers Might Spend 31 Percent More With A Business That Has Great Reviews

Take note of this fact. The more detailed other users explain your service or product, the more money you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

73% Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Written reviews make the stats appear more genuine which is what the would-be consumers are looking for. Almost a 3rd of consumers say composed reviews are the only feature that makes them believe the sites' reviews are pertinent and useful.

Source: Fan and Fuel

53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's buyers are wary and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

A Single Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated content can do miracles in regards to conversions.

A single review can have a substantial impact on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44% boost.

Source: RevLocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Reviews Posted On Twitter Can Improve Revenues By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

95% Of Unsatisfied Consumers Will Return To A Company If A Business Takes Care Of Problems Quickly And Effectively

Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is absolutely nothing else a business can do to solve a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they spend at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra