Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

73 Percent Of Customers Think Consumer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the potential clients are searching for. Almost a 3rd of consumers state written reviews are the only function that makes them think the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

If They Were Asked, 77% Of Consumers Would Certainly Leave A Review

More than a 35% would leave a review to educate others about their consumer experience and 24% would rather direct their review to the company itself.

Over a 26% would want to submit a review to assist other individuals with their choice making process.

Source: Podium

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general appeal of a site can only go so far.

Source: Review Trackers

30% Of Customers Feel Positive About A Business Which Reacts To Online Reviews

Corresponding with your customers develops trust. Even something as simple as reacting to their remarks and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270%

User review stats show the purchase likelihood for a product with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

US Consumers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When individuals check out reviews, they focus on different elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA clients.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business

Given that the huge bulk of customers read reviews, you'd want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out consumer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

83% Of All Younger Consumers Were Invited To Submit A Review Recently

Of those asked, 80% of clients did leave a review. Overall, businesses have actually asked 66% of all clients to give a review on their company.

Source: Brightlocal

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

Over Half Of Consumers Won't Use An Organisation If It Has Less Than A 4 Star Score

This stat is among numerous that show the significance of online rankings. Now that news of customer fulfillment travels this quick, keeping your clients pleased is more crucial than ever.

57% of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked only for companies with an ideal five star rating.

Source: Brightlocal