Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses

Since the vast majority of consumers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Buyers Want To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile browser, everyday people prefer to read reviews on their mobile devices.

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those exact same customers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

77% Of Clients Would Most Likely Give A Review If They Were Asked

More than a 35% would submit a review to inform others about their client encounter and 24% would rather direct their review to the business itself.

Over a 26% would want to post a review to help other people with their choice making process.

Source: Podium

72% Of Customers Will Not Take Action Before They Read Some Reviews

Regardless of how eye-catching your marketing is, you still need customer reviews. There is no skirting around it. Customers are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people spend more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

74 Percent Of Regional Companies Have At A Minimum, One Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online scores stats, we learnt that a business needs to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

More Than Half Of People Aged 25-34 Wrote Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

86% Of Customers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you provide them a great experience.

Source: Brightlocal

89% Of Clients Browse A Companies Reactions To Reviews

Not only do a lot of clients read the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

If A Company Makes An Effort To Fix Issues Rapidly And Efficiently, 95% Of Unhappy Consumers Will Go Back To A Business

Customers do not expect you to be perfect. They do expect you to fix things when they go wrong. If there's absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

83% Of All Younger People Were Invited To Submit A Review Recently

Of those invited, 80% of customers did give a review. Overall, companies have asked 66% of all consumers to post a review on their business.

Source: Brightlocal